AI Insights · Timothy · April 2022
Top 5 Music and Audio Apps Performance in Ukraine Q1 2022
An overview of the performance of the top 5 music and audio apps in Ukraine during the first quarter of 2022, based on download, revenue, and active user data from Sensor Tower.
In the first quarter of 2022, the top 5 music and audio apps in Ukraine exhibited varied performance trends in terms of downloads, revenue, and active users. Data from Sensor Tower reveals interesting insights into the market dynamics for these apps.
StarMaker: Sing Karaoke Songs saw a significant spike in weekly downloads, peaking at approximately 153K in mid-February. However, downloads declined to around 2.8K by the end of March. Weekly revenue for the app showed fluctuations, starting at $2.1K in late December and ending at about $1.1K in late March. Active users also experienced a notable drop, starting at around 93K and decreasing to approximately 39K by the end of the quarter.
Smule: Karaoke, Sing & Record experienced a steady revenue trend, peaking at about $2.7K in the last week of December and ending at approximately $1.5K in late March. Weekly downloads fluctuated, with a high of around 10.8K in late December and a low of about 1.9K in early March. Active users saw some variation, peaking at approximately 23.1K in mid-March.
Yandex Music, Books & Podcasts exhibited a stable trend in active users, starting at around 300K and ending at approximately 276K. Weekly revenue for the app showed a declining trend, starting at $1K in late December and dropping to about $261 by the end of March. Downloads remained relatively stable throughout the quarter, averaging around 2.2K per week.
VK Music: playlists & podcasts maintained a steady number of active users, beginning the quarter at approximately 239K and ending at around 239K. Weekly revenue experienced a slight decline, starting at $928 in late December and ending at about $514 in late March. Downloads saw an upward trend, peaking at around 1.9K by the end of March.
Zvuk: HiFi music, podcasts experienced a decline in both revenue and downloads throughout the quarter. Weekly revenue dropped from $577 in late December to around $21 by late March. Downloads also saw a significant decrease, from approximately 6.4K in late December to around 123 by the end of March. Active users followed a similar trend, decreasing from around 61K to approximately 44K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
